N.Y. Muslims’ Businesses Solve Everyday Problems for the Ummah

New Yorkers Fahad Tirmizi of WuduGear and Dr. Mohamed Issa of NoorVitamins serve the ummah with their unique and innovative business endeavors, benefiting the lives of Muslims everywhere.

Credit: WuduGear Facebook Page

While on his cellphone store showroom floor catering to customers, Long Island native Fahad Tirmizi found himself having to answer another call—his daily prayers.

He excused himself from the floor, punched in the code on the lock, and made his way through the Employees Only door to begin his routine.

It went like this: go to office, remove socks, remove shoes, wear flip flops, walk to bathroom, make wudu, put foot in sink, go back to office, dry feet—and finally—pray. The post prayer routine consisted of ensuring his feet were absolutely dry before wearing his socks and shoes and returning to the sales floor.

This is a struggle many Muslims face in the workplace. Aside from the awkward encounter that ensues when a non-Muslim sees a Muslim with a foot in the sink, the entire process of only preparing for the prayer can be quite time consuming.

Tirmizi came across potential solutions, but they all fell short. When he finally developed a sock that was lighter, more affordable, and more comfortable than its counterparts while still meeting Shariah requirements for masah (wiping over), he knew he found his answer.

“I thought it was the most useful thing in the world,” Tirmizi says.

This sock works on two technologies. The first is a waterproof layer that, despite its impermeability, is still breathable. This material is then flanked by a comfortable inner material against the skin and a durable outer material that withstands the elements. The second technology, a patented lamination, seamlessly combines all three layers to create a waterproof sock that can be wiped over instead of removed when performing wudu.

“We did a lot of the legwork on our own, talking to scholars about what the requirements are and making sure quality wasn’t sacrificed by meeting those criteria,” Tirmizi says. “We also didn’t want to sacrifice comfort.”

After consulting one of his teachers about possibly expanding the endeavor to beyond family and friends, Tirmizi received a green light. WuduGear.com officially launched.

With his team made up of his wife, brother Samad, and others, Tirmizi opens shop at Muslim conventions around North America explaining to consumers why scholars are unanimous that wiping over regular thin socks is impermissible and how WuduGear’s Shariah compliant waterproof socks help revive the sunnah of masah.

At one ISNA convention, a man came up to Tirmizi and offered feedback. He had many pins in his foot due to a surgery and experienced difficulty removing his socks for wudu.

“[The man] said, ‘You have no idea how much you helped me!’” Tirmizi recalls. “He thought our product especially helped him from some suffering, and he actually gave me a hug.”

It’s moments like this that Tirmizi considers especially fulfilling—interacting with so many Muslims and knowing he can leave an impact on their lives.

“I would attribute our success to two main things,” Tirmizi says. “1) The help of Allah and duas of scholars, and 2) the sincere intention when we started the company of what we were trying to achieve. We simply wanted to make wudu easier.”


noor vitamins
Credit: NoorVitamins Facebook Page

When New York based pharmacist Dr. Mohamed Issa and his fellow Muslim health professionals looked for halal vitamins to recommend to their same-faith patients, they realized the options were few and far between.

“Almost nine times out of ten, we found many of the ingredients were sourced from pork and/or alcohol,” Dr. Issa says. “They obviously weren’t permissible from a halal standard.”

This predicament turned into an opportunity for Dr. Issa, who in 2010, decided with his colleagues to formulate a halal alternative to major brand supplements. NoorVitamins thus launched with four products: multivitamin, prenatal, children’s chewable, and calcium with vitamin D.

Dr. Issa, the chief executive officer of Noor Pharmaceuticals (which makes NoorVitamins), says Muslims who regularly took supplements appreciated the new option. However, there were skeptics who witnessed too many Muslim companies come and go.

Fast forward eight years, and NoorVitamins is still around—with a presence that is stronger now than ever before.

“We now are the No. 1 halal vitamin brand worldwide,” Dr. Issa says, with his products lining the shelves in multiple countries. “But more importantly, [approximately] thirty to forty percent of our customers are not Muslim. They buy our brand because of its high quality nature.”

NoorVitamins expanded its line of products over the years to thirteen and counting, six of which are patented and trademarked, so they cannot be replicated by any competitor. Each of the products contains ingredients only from all-natural sources and is manufactured in NoorVitamins’ own FDA-approved facilities.

“Everything from the ingredient sources to the manufacturing and packaging process and the formulation development [we do] ourselves,” says Dr. Issa.

The executive team’s involvement guarantees the high quality nature NoorVitamins prides itself on, and at the same time, Dr. Issa says it requires much persistence, consistency, and commitment.

“With every challenge, there’s an opportunity to elevate expectations of ourselves and our priorities,” he says.

One such priority is giving back. In Ramadan, the company runs a campaign called #NoorishTheHungry, in which it donates a meal to the needy for each bottle purchased.

“Every time we try to give, Allah blesses us with more,” Dr. Issa says. “We really believe the more you give, the more you get.”

NoorVitamins runs in an Islamically compliant way, from steering clear of interest to ensuring the products sold deliver what they promise. All this contributes to the “real value” Dr. Issa says his company placed at its core. He defines this “real value” as presenting consumers with a product that is the best of its kind, that also meets halal standards Muslim consumers look for. This is in contrast to what Dr. Issa calls “affinity value,” in which a business relies on followers of the faith to buy something simply because it’s coming from a Muslim company.

For Dr. Mohamed Issa, what began as a project to satisfy the needs of his Muslim community successfully expanded into a business benefiting people of all backgrounds.


A version of this article was published in the March/April 2018 issue of Islamic Horizons.


Living Islam in Letter and Spirit

“Whoever does not show mercy will not be shown mercy.” This is a saying of the Prophet Muhammad ﷺ my Islamic school required my classmates and I to memorize growing up. Showing mercy isn’t the easiest thing to do at times; it may not even be expected of someone by society’s standards. Nevertheless, it is a gesture of beautiful forgiveness and a habit of the Prophet ﷺ and a characteristic my school tried to ingrain in its students.

We see this habit of forgiveness on full display at many times during the life of the Prophet ﷺ. After losing his beloved wife Khadija and his protective uncle Abu Talib, he traveled to a town neighboring Makkah called Ta’if. There, he hoped to spread the message of Islam to a new audience. Upon his arrival, however, the people tormented him to such a degree that his entire body bled. They kicked him out of the town and showed him zero mercy. All the while, he had done nothing wrong.

When he came to a safe place, the Prophet ﷺ called out to Allah and made a powerful supplication, citing his own weakness as the reason the people reacted so harshly. The Prophet ﷺ professed his desire of only pleasing His Lord. In this du’a, we witness the extraordinary humbleness with which the Prophet ﷺ lived. Because the people caused him such harm, Allah gave permission to the angels to destroy the town if the Prophet ﷺ wished. Instead of seeking revenge, the Prophet ﷺ let the people be, in case even one of their offspring accepted Islam. In Ta’if today, Muslims fill the population.

This is but one example of the immense forgiveness the Prophet ﷺ had in his heart. Had anyone else been in his situation, it is hard to imagine the reaction would match. But there are some rare gems who still walk on this earth, practicing that same forgiveness the Prophet ﷺ made such a huge part of his life. Dr. Abdul-Munim Sombat Jitmoud is one such person.

This is the man whose hug went viral. On April 19, 2015, Jitmoud’s son, pizza deliveryman Salahuddin, was about to make his last stop of the night. Upon entering the Kentucky apartment complex, the 22-year-old was robbed and stabbed to death. During the court hearing in November 2017, Jitmoud shocked everyone by turning to the man involved in his son’s murder, Trey Relford, and telling him that he forgave him. He even referred to him as his “nephew.”

“I want him to start a new chapter of life,” Jitmoud said. “When he spends time in confinement, think about Allah. Then try to do righteous deeds when you come out and keep good friends. This is what I whispered to him.”

Jitmoud said according to court protocol he wasn’t allowed to look at, talk to, or even be near Relford. He thought the judge would stop him, but she herself had tears in her eyes during the emotional moment. The family planned to verbalize their forgiveness for Relford in court, but the subsequent embrace and genuine words of advice—that Jitmoud said was Allah’s plan. Jitmoud’s past thirty-plus years of experience from being an Islamic school principal and educator came out during the hearing. He consoled many people in his office before, so handing over a tissue, comforting, and embracing a remorseful Relford came very naturally.

“It took us two years and seven months to come to this. I know I have a lot of pain and stress and despair and nightmares because of Salahuddin being murdered,” Jitmoud said. “But when I met the scholar, the learned Muslim, they said Salahuddin received the honor from Allah as a shaheed (martyr). People came to me, they saw the news and said, ‘Your son is shaheed.’ They didn’t even know me, but they saw me in the clip of the news. These things brought comfort to my mind and to my sons.”

After the hearing, Jitmoud explained why he showed mercy to a man who caused his family such heartache. He said, “God said in the Holy Qur’an…Allah, Almighty God, is the Most Forgiving and the Most Merciful. Now I say, my nephew, God is going to forgive you because He promised…provided I forgive you first. So I did forgive you. Now, it’s God’s turn to forgive you.”

The concern Jitmoud had for the wellbeing of a man who played a part in the murder of his son is extremely moving. It is the current day example of the forgiveness and care we learned from the Prophet ﷺ after he departed Ta’if with so much heartache.

“Everyone needs Islam so badly, including ourselves. Hidaya (guidance) from Allah is so crucial,” Jitmoud said. “It is our duty after RasulAllah ﷺ passed away that we carry the torch of taking the message forward in every possible way. Allah created us all, and everyone has a right to the perfect deen of Allah. It becomes your job and my job to convey the best we can with the help of Allah.”


A version of this article was published in the January/February 2018 issue of Islamic Horizons. This is the original article above.

How Wonderful is the Case of the Believer

“The wound is the place where the Light enters you.” — Rumi

When I was in college, I developed a fondness for the renowned Persian poet, Maulana Jalaluddin Rumi. It was a relationship that had me quite confused at the start, but when I decided to give him another chance, I fell in love with his words. And although he stole many hearts with a mere translation of his work (he’s the No. 1 best-selling poet in America, after all), I find particular passages and verses speak directly to me.

Like the line quoted above, for example.

We all suffer our own struggles and fight our own battles. Me? I failed plenty of times. Things I thought would work out simply didn’t. Even though I knew it was all for the best, I couldn’t help but feel sort of defeated. Mentally and emotionally, life sure can take a toll on a young Muslim woman sometimes.

But it’s sort of amazing, too. At a moment in my life when I felt like I was thrown off an emotional rollercoaster without warning, at a moment when I stayed in bed for two days trying to sleep off everything I was thinking and feeling while avoiding face-to-face interaction with the people in my own home, at a moment when that emotional wound formed—that was the moment I felt a connection with Allah, subhana wa ta’ala. I felt the Light enter me.

That made all the struggle, confusion, and stress worth it. I mean, how could it not?

You know how you avoid talking to certain people about some things because they just wouldn’t understand? Explaining all the details and backstory ends up being a wasted effort. But it’s never like that with Allah, subhanahu wa ta’ala. No one understands us and what we’re going through the way He does. No one can guide us toward the best like He can. He’s right there with you, and He always has been. Simply sitting in your room and pouring your heart out to Him may be the exact conversation you need to have.

Everything we do while walking through this life as travelers is supposed to be for the pleasure of Allah, subhana wa ta’ala. That’s something we hear in every Islamic lecture we attend. Although it’s a message oft-repeated, it’s obviously not easy to remember whenever life throws lows in your direction. When you’re at home with the flu and the rest of your friends decide to hang out, that kind of stinks. The first thought that enters your head isn’t, “Ooh, maybe this illness is a purification for my sins!”

But what if it is?

Narrated Abu Sa’id Al-Khudri and Abu Huraira: The Prophet ﷺ said,

“No fatigue, nor disease, nor sorrow, nor sadness, nor hurt, nor distress befalls a Muslim—even if it were the prick he receives from a thorn—but that Allah expiates some of his sins for that.”

[Sahih Bukhari]

Pairing the above saying of RasulAllah ﷺ (one of my personal favorites) with those verses from the Qur’an that ensure Allah won’t test us with a burden beyond our capabilities is kind of an amazing mix of motivation. It’s like, “HEY, I know this is really hard right now, but guess who guarantees you’ll make it through? Yeah, that’s right—GOD.”

So that pain you feel—the one I felt—that wound, think of it as a means to become closer to Allah, subhana wa ta’ala. A reason to have Him re-enter your life. That pain, then, becomes a good kind of pain—perhaps even a great kind. A kind we all need to experience now and again to keep our relationship with Allah subhana wa ta’ala passionate, real, and heartfelt.

As I go through my struggle today, I remind myself of the ones from my past. A knowledgeable teacher, friend, and confidant once told me, “Insha’Allah, there is khayr in everything.”

Even in the wounds.


I stumbled across this in my Google Drive today, and it’s something I wrote in Fall 2014 for a project that fell through. I thought I’d post it here instead, because although it’s 2.5 years old, it still holds reminders I need to keep in mind and perhaps can help someone going through a difficulty.

#Blessed: Vacuum

This post is a part of a series called #Blessed, an effort to recognize a blessing in every day.

It was 64 degrees today in New Jersey, and it’s January. It feels incredible to step outside in the middle of the winter without a coat, although it is rather strange.

My cousin and I took advantage of this weirdly warm weather. We lined up our cars in my parents’ driveway, rolled out my dad’s beloved Sanyo vacuum from Saudi and began to clean the inside of our vehicles.

This particular vacuum is short and stout. It’s red with an off-white danda, and I’m pretty sure my parents requested my uncle to lug it back to the United States on his way home from Umrah. When I went to Umrah for the first time in 2015, I recall my mom asking my dad whether they were going to get another vacuum since they always have to ask others to get it for them. They didn’t get a chance to hit up the particular store.

We plugged in the vacuum to the outlet on the exterior of the house and got to work on our cars. It was so satisfying to see and hear the tiny leaves, crumbs, and pebbles being sucked up by the hose of the vacuum. All that was left was a clean interior that we didn’t even want to step on with the soles of our apparently very filthy shoes.

Vacuums seem like a silly thing to get happy about (unless you’re my almost 3-year-old nephew—he loves household appliances), but they certainly get the job done. My car floors were covered in crumbs and dead leaves before I graced the mats with the vacuum hose. Not only was it satisfying and a funny way to spend quality time with my cousin, but it reminded me of a hadith my dad always quotes:

“Cleanliness is half of faith.”

Alhamdulillah, if a vacuum can help me act in some unique way upon a hadith, how can it not be a blessing?

#Blessed: Bubble Tea

This post is a part of a series called #Blessed, an effort to recognize a blessing in every day.

I love bubble tea.

It all started when one of my friends took me and a couple other girls to a bubble tea place a few minutes’ walk from campus. I’m not exactly known for trying new things, but I took her word for it and ordered a mango bubble tea. She, of course, was fasting and decided to take the rest of us out for what would be the start of something new: a bubble tea addiction.

It was so good.

I was hooked. I became a regular at the little hole in the wall bubble tea spot. Pretty soon, the owner knew my exact order. I’m not sure if she even knows my name—but when I walk in to her sweet smelling store, she happily says hi and correctly guesses, “Strawberry mango bubble tea, with milk and tapioca, no ice.”

I smile to confirm her guess, pay, and pick out a straw as she concocts the frothy goodness. Within minutes the bubble tea is ready. And so am I.


#Blessed: Nanna

This post is a part of a series called #Blessed, an effort to recognize a blessing in every day.

When I was in elementary or middle school, I recall writing something about my grandmother, Nanna, being one of my role models. She doesn’t talk much and busies herself in worship—that was something I always admired about her. She took extra long performing her prayers, always had a tasbeeh in hand, and kept her little Quran out. Any breaks I noticed would be to eat or nap.

When Nanna stayed over our house, my mom would tell me to warm up her food at lunch. She’d be so un-picky in her food. She’d take a little of everything, warm it up, and enjoy. I’d think, wow, I complain because I ate the same thing two meals in a row. And Nanna was just happy to try whatever was already in the fridge. When I would try to help her pour it in her plate and stick in the microwave, she’d apologize for bothering me so much, “Mei bahut satayi tumko.” As if it was a bother…literally the only thing she’d ask me to do is start the microwave, hardly a one second job. Even when she finished eating, she insisted she wash her own dishes.

More recently, Nanna’s been experiencing hearing loss. Over the years, it’s become more difficult to hold a conversation. Although from what I noticed, she was always the type of person who simply enjoyed your company and seeing your face since she was never exactly a chatterbox. She was comfortable in silence.

I visited her earlier today, and it seems her face always lights up when we walk into her room to give our salaams. She’ll ask the same questions: how are you doing, when did you get in town, are you happy, did your mom come with you, did you eat. And for each question, I’d do my best to round out my lips, speak a little louder than normal, and gesture. Of course, my Urdu isn’t exactly on point…so the louder I talk, the more I worry my aunt in the other room will hear me fail at two things: 1) speaking loudly, and 2) speaking Urdu. But it always ends up being more of a funny situation than a frustrating or sad one. Nanna somehow manages to understand my soft spoken and broken Urdu, and my aunt usually comes to the rescue and repeats what I say loud and proper enough that my grandmother will register it.

Today, Nanna asked me funny questions about marriage. It really put a big smile on my face—and I’m sure that answered her questions better than any words I tried to express. Alhamdulillah.

#Blessed: Scissors

This post is a part of a series called #Blessed, an effort to recognize a blessing in every day.

My hair is pretty prone to split ends. I can spend hours analyzing individual strands for a tear, while some YouTube video or lecture plays in the background. I’ll position myself by a window that’s well lit with sunlight, get the playlist ready, keep a pair of scissors handy, and get to work.

Now I know you’re thinking, what the…? And that’s fine. I understand this is probably weird. I don’t know when this habit of cutting my split ends started, but it certainly has become a Thing. Even right now, I’ll finish up a few sentences of this post, run my fingers through my hair, and hold up the ends against the light of the screen to see if any strand needs a snip as I brainstorm what the next words should be.

All the split ends are definitely an indication I’m due for a trim. But until that cut is scheduled, there’s an odd satisfaction that comes with removing my split ends, and scissors make that possible. Alhamdulillah. (They’re also great for cutting tags off new clothes, opening a snack bag, arts and crafts, etc…but you knew that already!)

#Blessed: Google Maps

This post is a part of a series called #Blessed, an effort to recognize a blessing in every day.

This is gonna be a quick one for today. About a half hour ago, I got home to my parents’ place after driving a new route. It took some time, it was dark, but Alhamdulillah, roads were clear this Sunday night after a very snowy Saturday.

Google Maps is one of my best friends on a long solo ride. It tells you what lane to be in, the names of the roads to turn on, and it even welcomes you to a new state upon your car crossing the border.

That welcome announcement is one of the best feelings, to be honest.

Just when I get manage to navigate the unfamiliarity and hustle and bustle of New York roadways, I hear the comforting “Welcome to New Jersey” announcement in that Google Maps’ lady’s voice, and suddenly, the route seems a lot easier. There often is still an hour or so left of the journey, but the level of driver confidence rises. My license plate now matches the other cars, at least.

Alhamdulilllah, I’m home. Still in my coat and hijab with my backpacks of stuff surrounding me in the family room…but the drive was a lot better than expected.

#Blessed: Rumi

This post is a part of a series called #Blessed, an effort to recognize a blessing in every day.

Yesterday morning, I saw my cousin retweeted an article called “The Erasure of Islam from the Poetry of Rumi.” Instantly, I was intrigued because I took a class almost every semester in college with a professor who is a Rumi translator (he’s actually quotes in the article). From my freshman class called Islamic Mystical Literature to my senior seminar on Rumi himself, I received a lot of first-time exposure to Mawlana Jalal al-Din Rumi—the mystical poet and the Islamic scholar.

I excitedly clicked the article, and came to realize much of my paper from a Sufism class sophomore year (good God, that was almost FIVE years ago) discussed similar issues regarding Rumi as the best-selling poet in the U.S. But what I never mentioned in the paper, which was the premise of Rozina Ali’s entire article, was how many Islamic references are written out of the popular translations. At the same time, references to prophets that would still be recognizable to your average American were left as is.

Although I knew many people quoted Rumi online, at weddings, and in greeting cards for romantic reasons, it never occurred to me the references to Quran and Islam were blatantly left out or reworked in translations to appeal to a general audience. Whether intentional or not, this reworking did erase Islam from much of Rumi’s translated works which spread so far and wide in the Western world. But of course, all the credit for Rumi’s popularity can’t be relinquished to the translated works, which Omid Safi cleverly referred to as “spiritual colonialism” in Ali’s piece. To quote from the introductory paragraph of a paper I submitted my final semester of college about Rumi:

“There is something to be said about a writer who can connect with his or her reader. The conveyance of a message to an audience requires skill. The conveyance of a message to an audience that transcends borders put in place by faiths, languages, and centuries requires great mastery of said skill with a mix of unique flair, clarity, intrigue, and empathy. The writings and poems of Jalal ad-Din Rumi do exactly that. For despite his being a thirteenth century Muslim mystic originating from what is present-day Afghanistan, Mawlana Rumi is a bestselling poet in twenty-first century North America. Rumi the poet, the scholar, the Sufi, and the human was and is a bridge connecting members of his audience from all corners of both the Muslim and non-Muslim, past and present worlds.”

Clicking that article yesterday threw me back into the classroom of my college courses. It reminded me how I’d come across a line of poetry exactly when I needed it most and how fond I grew of Mawlana Rumi’s writings, Alhamdulillah.

#Blessed: Snow

This post is a part of a series called #Blessed, an effort to recognize a blessing in every day.

“Snowflakes falling real slowly, everything looks so pretty.”

–Arthur Read, of course

Ah, snow. What a sight it is, really. When I looked out the window this morning, (which is hardly a view of the sidewalk four stories below due to a theater wall adjacent to our building) I saw flurries. They floated around, trying to make their way to the ground below.

Snow, simply put, makes me happy. Maybe it’s the childhood (and teenage-hood and young adulthood, let’s be honest) excitement that resulted from a school closing due to too much white on the roads. Even now well-removed from my schooldays, I seclude myself to the wondrous indoors when snow falls, admiring from afar in the warmth of my fuzzy blanket and perhaps with my fingers wrapped around a cup of chai.

Other memories of snow include:

  • Sitting in a circle on the carpets of the masjid on Jumuah with my high school English class due to a busted heater in our room.
  • Not immediately realizing my next door neighbor/cousin was attempting snow angels when my mom and I saw her from our kitchen window lying on the ground outside.
  • Turning on the clock radio or News 12 to hear my school’s name announced on the please-be-on-it closed list.
  • Skipping the first day of my final semester in college because I didn’t want to endanger myself driving in the snow.
  • Attending a friend’s wedding ceremony as the next day’s huge storm began flurrying its first snowflakes outside the masjid.
  • Printing wedding invitations on the floor of my living room with envelopes surrounding me as I looped videos of my soon-to-be nephew making a funny face and attempting to vanish quarters into thin air.

I do, I love the snow. Yes, driving in it freaks me out, and no, I’m never the first person to initiate a snowball fight or suggest we shovel the driveway…but it is kind of beautiful. It’s a beauty that falls straight from the sky, only when and if Allah wills. And that’s a sign I feel very blessed to witness, Alhamdulillah.